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Whether a small or large store window or product display, stage set or night club themed event, the more bright, imaginative and creative the display is, the longer it will hold the interest of the onlooker. In order to conceptualise and produce designs that appear in these displays to promote the club or merchandise, the first step is brainstorming. We meet with management to better understand the product or theme to be sold. Who is the target market? Are they young or old? Are they influenced by current trends?
Once we have agreed upon an approach for the design we can plan our strategy, inventing interesting ways to get people inside the store or venue in question. This requires patience, creativity and a willingness to work hard to create a brilliant and functional art.
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